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SEO Specialist


This is a Full-Time position in virginia beach, va posted January 26, 2023.

Company Description

Company Overview

Groundworks®, headquartered in Virginia Beach, VA, is the nation’s leading and fastest-growing foundation and water management solutions company. Groundworks Companies provide residential foundation and water management solutions including, foundation repair, basement waterproofing, crawl space repair and encapsulation, plumbing, gutters installation, & concrete lifting services. Since 1975, the combined companies have helped nearly 1.5 million homeowners protect and repair their most valuable asset, their home. Groundworks operates over 40 offices and has been named numerous times to the Inc. 5000 Fastest Growing Companies, BBB integrity award, and Best Places to Work.

Job Description

SEO Specialist

If you’re an SEO & digital marketing expert looking to drive their career forward, then look no further!

Groundworks is seeking a full-time, Search Engine Optimization Specialist to join our digital marketing team. As Groundworks’s SEO Specialist, you will drive lead generation, brand awareness, and organic ranking improvements via organic client acquisition tactics for 22+ digital properties under the Groundworks umbrella. Leveraging strategies in search engine marketing and growth techniques, the candidate will regularly optimize the Groundworks websites, profiles, content, and linking structures to help achieve department and company goals.

The SEO Specialist will be responsible for managing all SEO activities such as keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic from Google, Bing, Yahoo, and other search engines.

Established in 2016, Groundworks is the nation’s leading and largest foundation services provider specializing in foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. Together, our team of determined professionals defines who and what Groundworks is. Through our culture and collaboration, our employees can truly feel that they are a part of something greater than themselves as we strive to be the nation’s leading and largest foundation repair company.

As a Groundworks company, not only are we able to deliver the best possible service to our customers with the support of a national brand, we are also able to give our team the best possible opportunities to grow and develop professionally. We are driven in the pursuit of improvement – for our customers, for our employees, for their families. We operate throughout the United States with over 50 different branch locations, allowing our employees the ability to have national employment opportunities.

Our intent and beliefs are simple. We exist to provide a better future for both our industry and the dedicated men and women who proudly wake up every day to help repair, protect, and improve our customer’s greatest asset – their home.


What You’ll Do:

  • Execute and improve all organic search tactics and rankings for Google, Bing, Yahoo, etc.

  • Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging targeted content

  • Analyze web analytics to drive insights and data-driven content optimization recommendations

  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities

  • Edit, research, write and optimize pages for SEO staying true to brandings standards

  • Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies

  • Work with the front-end developer to ensure the website conforms to usability and mobility standards

  • Perform site audits and work with the development team ensure all back end functionality (3XX, 4XX, 5XX, etc.)

  • Execute link building and link profile management activities, including opening accounts, outreach, relationship building, etc.

  • Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns

  • Research and analyze the competition and competitor websites

  • Work with content and marketing teams to drive SEO in content creation and promotion

  • Develop an in-depth content strategy based on keyword and market research

  • Optimizing agency-produced content for SEO

  • Preparing detailed analytics and strategy reports

  • Work closely with social media team to align social distribution and SEO efforts

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Required Qualifications:

  • Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields

  • 2+ years of experience in digital marketing and SEO

  • Excellent understanding of digital marketing principles, strategies, and best practices

  • Synergized understanding of other forms of digital marketing including content marketing, PPC, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.

  • Solid understanding of performance marketing, conversion, and organic customer acquisition

  • Prior experience in content marketing, content growth, and SEO

  • Working knowledge of search engine optimization practices

  • Outstanding ability to think creatively, strategically, and identify and resolve problems

  • Excellent verbal and written communication skills

  • Ability to work within a team and independently

  • Strong organizational, time management, and analytical skills

  • In-depth experience with website analytics tools Including Google Analytics, SEMrush, etc.

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Familiarity with content management systems (e.g, WordPress, Vignette)

Preferred Qualifications:

  • Adobe Photoshop experience

  • Google AdWords experience

  • Front-end development experience

Additional Information

is the nation’s fastest-growing foundation repair company and a recognized leader in our field. We win every day by being the best at being better. We seek only the most hard-working and dedicated people to join our team. If you are a leader, seek to grow every day both personally and professionally, and are humble, hungry and ready to grind, you are a perfect candidate for our position. Contact our recruiter now and let’s start a conversation about your future with our team.

All your information will be kept confidential according to EEO guidelines.



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